Simon Page and Jane Li have spent a decade in the China infant and milk nutrition market specialising in direct-to-consumer business and retail.

They have consulted on China for Goldman Sachs, Kantar Futures, Coleman, and various investment management firms across Europe and Asia-Pacific.

The pair are regular contributors to local and international media and have been quoted in Financial Times, South China Morning Post, NZ Herald, Stuff, Newsroom, Business Desk, Rural News Group and NBR.